February 06, 2008

Scots On The Rocks

Not long ago, when you arrived at an airport in Scotland, you were greeted by signs and posters announcing that you were visiting “The Best Small Country In The World.”

According to the Times of London "...this was the slogan of Jack McConnell, the previous First Minister, and it was derided by Alex Salmond when he was elected First Minister in May. In the new era of nationalism, the time seemed ripe for inspiring words that might evoke romance and expectation as much as they promised modernity and brisk efficiency."

After spending $250,000 and six months, the new administration recently rolled out its exciting new slogan:

“Welcome to Scotland”

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